Comp every lead before the seller answers the phone
Wholesaling is won on speed and numbers. Bricked underwrites each lead in under 30 seconds — comps, repairs, ARV, and a max offer — so you negotiate from data while competitors are still setting filters.
The problem
Leads outrun your comping
Marketing produces 100 leads; manual comping handles 20. The rest get gut-feel offers or no offer at all — and gut feel is how deals die in title or get renegotiated at the buyer’s inspection.
Your MAO is only as good as your ARV and rehab number
The 70% rule is arithmetic — the hard part is the two inputs. Comp against a flipped sale by mistake, or guess rehab with a $/sqft rule, and your "max" offer is either losing deals or losing money.
Buyers check your numbers
Serious cash buyers re-comp everything. If your ARV doesn’t survive their underwriting, your assignment fee is the first casualty — and your buyer list stops answering.
How Bricked changes it
Underwrite the whole lead list
At ~17 seconds per property, comping 100 leads is a coffee break, not a hiring decision. Every seller conversation starts with real numbers on the screen.
ARV and repairs you can defend
Comps are selected and adjusted like an appraiser would — with renovation condition scored from listing photos — and repair budgets are itemized from local material and labor costs. Your MAO stops being a guess.
Dispo with proof
Share the CMA report with your buyers. When your numbers are transparent — comps, adjustments, rehab line items — buyers move faster and retrades get rarer.
Works where your leads are
Nationwide coverage including non-disclosure states like Texas, so virtual wholesalers can work any market with the same confidence as their home turf.
“It accomplishes in minutes what would take me ages to do manually. What really impresses me is how Bricked finds comps I've completely missed.”
Marcus
Acquisitions Manager
Frequently asked questions
How do wholesalers use Bricked day to day?
Run every new lead through Bricked before call sessions, negotiate with the ARV, repair estimate, and offer price on screen, then share the CMA report with cash buyers during dispo. Teams underwriting at volume connect the API to score leads automatically.
Does Bricked calculate my maximum allowable offer?
Bricked returns an instant offer price alongside ARV and repairs on every run, and you can adjust assumptions to fit your spread and fee structure.
Do I still need my lead-gen software?
Yes — Bricked deliberately doesn’t do lead lists, skip tracing, or mail. It underwrites the leads your PropStream, BatchLeads, or DealMachine stack produces. Most wholesalers run Bricked alongside their lead-gen tool.